AppTech Launches ReconAge Age Recognition App for Mobile Marketing

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AppTech has launched ReconAge, an age recognition app for Android smartphones. The free app, available for download in the Android Market, uses real-time face recognition biometric systems online to determine the approximate age of a person.
 
Cognitec Tecnologia Brazil, owner of the FaceMidia patent, and data processing player BrScan Tecnologia worked in close coordination to bring about the app. For the uninitiated, FaceMidia is an advanced advertising engine. The companies feel now advertisers will be able to "ascertain the age, gender, and ethnicity of their audience and evaluate whether they are advertising the right products to the right demographics".
 
With the launch of ReconAge, the duo intends to leverage biometric algorithms in mobile devices. The latest ReconAge app has been was built to run on the Android platform (version 2.2 and higher). Users can download the app from the Android marketplace. 

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